Canopy Snacks
The canopy is the highest layer of the forest, home to the tallest trees and strongest branches. Canopy Snacks is a fictitious snack brand designed by my creative mind and inspired by my love for exploring the outdoors. It is a high-quality snack brand that elevates you to hike the highest mountains to meet the tallest trees. Canopy Snacks offers three different trail mixes to help give you the energy you need when out on your adventure.
The Logo
The Canopy Snacks logo represents exploration and elevation, reflecting how the snack supports and enhances your outdoor journey. The bold, rigid edges of the custom type express the earthy, grounded nature of the brand while reinforcing its environmental values. The tall letterforms echo the height of the forest canopy, with tree elements integrated at the top to visually connect the brand to nature and adventure. Altogether, the logo encourages consumers to embrace the outdoors and discover new heights with Canopy Snacks by their side.
(software: Adobe Illustrator)
The Packaging
The packaging is designed to be eco-friendly and reusable, featuring an airtight zipper for convenient portability. The front label showcases digital sketches inspired by three national parks, each representing a different time of day: sunrise, daytime, and nighttime. Below are handmade mockups of the snack packaging, giving you a tangible sense of how the brand would look and feel in real life.
(software: Adobe Illustrator and Photoshop)
A little something extra to elevate the experience. Whether you're out adventuring and taking a break with your Canopy Snacks camping mug or using a branded tote bag to carry your favorite trail mixes from the store to your car, these small extras enhance every step of your journey. Even when ordering online, you'll receive your snack in recyclable, eco-conscious packaging that complements the brand’s commitment to sustainability and the great outdoors.
(software: Adobe Illustrator and Photoshop)
The Merch
The Ads
The Canopy Snacks advertising campaign highlights the guidance, energy, and positive mindset that the trail mix provides, fueling your adventure, no matter the conditions. Whether climbing the highest mountain or trekking through the coldest winter, Canopy Snacks is there to energize and inspire. The campaign spans fall, winter, and summer, using seasonal imagery to showcase the trail mix’s versatility as a go-to snack in nearly any environment.
To bring this vision to life, I hand-built unique dioramas using miniature trees, plants, and various crafting materials to create realistic outdoor scenes tailored to each trail mix flavor. Working from a small desk studio at home during the pandemic, I photographed the scenes myself, then brought them into Photoshop and Illustrator for retouching, color adjustments, and the addition of custom typography.
(software: Adobe Illustrator, Photoshop, and my photo studio)
A Campaign
To expand the Canopy Snacks brand, I introduced a fictional campaign called Save the Trees, a fun and meaningful initiative designed to encourage exploration and support the restoration of our national parks. This campaign reinforces the brand’s commitment to nature while engaging consumers in a cause that aligns with its core values. By establishing Save the Trees, I was able to further develop the brand identity, deepen its mission, and create an even stronger emotional connection between the product and its purpose.
(software: Adobe Illustrator)
